Pronex, Inc. a leading technology company that provides cutting edge software solutions for bariatric surgical and non-surgical clinics treating obesity. Pronex’ obesity management software tools allow clinicians to participate in OBQI (outcome based quality improvement reporting) as well as maximize their pay for performance under the new CMS guidelines.
Fred Pira, the founder & CEO grappled with the a few issues when it came to finding the right channel partners and getting access to the appropriate people in a clinical setting to share his solutions.
• Difficulty generating high quality relationships that lead to real business opportunities
• An underperforming business development process that didn’t allow him to produce quality leads from LinkedIn
Attempting traditional business development efforts with cold calling yielded little to no return on his investment and his time.
Moreover, Fred’s vision was to be able to put together a repeatable process and system vs. relying on a sole individual’s sales efforts. Fred was left frustrated and searching for alternative solutions.