What We Do

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We Engineer Trust To Unlock Access.

Omorfi exists to help healthcare innovators cut through the noise and build relationships that lead to real opportunity. Whether you’re a founder looking to break into complex health systems, a growth-stage team needing sharper GTM execution, or a healthcare leader building a new network of influence—we guide the process of making that happen

At the core of our work is the Relationship Equity Principle™, a methodology that transforms how opportunity is created and sustained:

Through this lens, we help you build, scale, and deepen the right relationships—not for vanity metrics, but for meaningful access, alignment, and long-term impact.

The Catalyst Model

From Fragmentation to Compounding Momentum

In healthcare, access often feels fragmented—disconnected networks, misaligned timing, and surface-level introductions that don’t stick. Omorfi was built to change that. Our Catalyst Model moves you through four key stages:

Relationship Equity

Trust becomes a tangible asset. We help you build and leverage high-trust access that compounds.

Fragmented Access

Disconnected relationships and scattered opportunities slow down progress.

Strategic Alignment

We help clarify who matters, why, and when—aligning purpose, people, and timing.

Compounding Momentum

Your network doesn’t just grow—it starts working for you. Outcomes accelerate. Growth sustains.

Our Core Offerings

Access Sprint™

A high-intensity, short-term engagement for early-stage teams preparing to raise capital, launch, or re-enter the market. We deliver a custom Access Map, narrative calibration, warm-path targeting, and a 90-day momentum plan.
Outcome: Strategic clarity, target alignment, and trust-building tools you can activate immediately.

Access Lab™

Your Access Operating System. A tailored engagement that combines trust-network mapping, commercialization strategy, and curated introductions to payers, providers, and channel partners. Perfect for growth-stage companies that need structured, repeatable access to enterprise stakeholders.

Embedded Advisor

Ongoing executive-level advisory for post-Series A and PE-backed teams. Includes GTM strategy, ecosystem mapping, deal support, and warm introductions into payer, provider, and distribution networks. Designed for CEOs and boards looking to scale trust, not just headcount.

Relationship Equity Map™

A standalone diagnostic built to uncover who you know, who trusts you, and where influence already exists. We visualize your strategic network and identify the warmest paths to revenue, capital, or credibility. Perfect for founders, advisors, and ecosystem catalysts playing the long game.

Why It Matters

Most leaders chase access. The best ones compound it.

You don’t need more meetings. You need the right people in the right context—at the right moment. Omorfi helps you build an infrastructure of Relationship Equity that drives growth without sacrificing trust.

Who We Work With

Venture-backed startups and scaleups entering health system and payer markets
Provider and payer executives seeking stronger innovation networks
Investors and incubators looking to equip their portfolio companies with access strategies
Healthcare leaders committed to building with trust, not noise

More Than a Method

A Movement

We also lead the 4,000-member Advancing Healthcare Innovation Consortium, a cross-sector community of healthcare decision-makers, founders, and funders. Alongside our podcast, workshops, and upcoming book (The Access Game), the goal is simple: to help good people doing important work build the relationships that matter most

Let’s Build Strategic Access Together. Ready to explore what it would look like to work together?